Search Content

WhitePapers


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More


How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More


Oracle Magazine

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More




View All Whitepapers

The 6 Principles of Deliberate Marketing

Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales won’t ignore.

Marketers must align their efforts with the Sales organization and streamline the Marketing and Sales funnel to accelerate the rate at which leads move through their funnel.

Deliberate Marketing is a proven strategy for putting more qualified buyers directly into the Marketing and Sales funnel to generate faster ROI. It is especially effective in the B2B Marketing space which is characterized by defined target markets, long sales cycles and complex buyer-seller relationships. Over the next few weeks, I will be covering The 6 Principles of Deliberate Marketing in hopes of helping B2B Marketers start off the new year with a new approach to drive more successes.

Principle #1: Intention vs. Attention

Do you know if your marketing programs are gathering intention or attention? Intention means you have hit the right audience with the right message and they have responded to your call to action. Attention means they looked at your message but they may not have been your buyer and there was no call to action. By focusing on intention vs. attention, you may have fewer leads to pass onto sales but those leads will be more qualified.

Deliberate Marketing involves researching your customers in order to build insight into their pain points and the medium through which they respond best to marketing messages. This research enables Marketers to deliver laser-focused messages and programs that convert buyer interest to buyer intent. It is not about spreading high level marketing messages to a broad audience via advertising or public relations hoping to garner attention for a product or company.

Rather, Deliberate Marketing is focused on converting a targeted segment of prospects into qualified buyers with an interest in purchasing a product or service. This involves knowing far more about your target audience than any list buy, database or telemarketing firm can ever provide.


Related Wealth Management Software Articles

Lessons from the Holiday Season: Optimize


Everyone puts on a little weight during good times – vacations and holidays are notorious times for over eating, relaxed behavior and good feelings. Well for businesses, the vacation has come to an abrupt end. After years of easy credit and a...

Read more about Lessons from the Holiday Season: Optimize...

Backup Your Blogger Blog in a Click


Learn how to create a backup of your blogger blogs in a click. You can download the entire blog to your hard drive or merge it with another blog online. The Import & Export feature in Blogger is now live and can be accessed from the Settings tab...

Read more about Backup Your Blogger Blog in a Click...