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How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More




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Copywriting-How to Attract Venture Capital with Your Writing

Venture capital is the fuel, and often the igniting spark, of many young ventures. Unfortunately, new entrepreneurs find it difficult to connect to venture capital firms and many firms never see bright opportunities that flame out before attracting funding. Effective copywriting can be the key to solving these missed opportunities.

Target Venture Capital

Finely written Web copy and experienced keyword research famously attracts search engines, motivates customers, and compels action. If you are an entrepreneur with a hot idea, but not quite enough capital to take it to its full potential angels and venture capitalist should be part of your target market in your marketing plan.

Keyword Research

Start with good keyword research and analysis an zero in on what venture capitalist are looking forĖmarkets, benefits, ideas, and trends. Then create an SEO plan to bring vector in interest to your project or company.

Highlight Synergies

No one will know companies and technologies that are natural components of your value chain. These become powerful synergies when two or more of these opportunities are in one investorís portfolio. Make sure your Web copy and marketing materials clearly demonstrate these connections and potentials.

Focus on Benefits

Like customers they are looking for benefits and need to be emotionally inspired to action. A professional copywriter can help you achieve this result on your website, in your emails, on your business card, and even in your pitch.

Get Emotional

Remember what drives venture capitalist to action: large markets, smart teams, and a passionate inferno. These are all qualities that a good copywriter can bring to vivid life your marketing.

Target Bright Entrepreneurs

This difficulty in connecting is not limited to entrepreneurs trying to raise capital. In fact, the problem of investors trying to locate the right ideas, quality teams, and attractive deals to meet their goals may be more acute.

Venture capital websites typically highlight past successes, current portfolios, and partner profiles, yet do little to attract targeted new opportunity.

A top copywriter can design a search engine strategy and experience that will efficiently attract, segment, and engage the types of entrepreneurs and ideas you want to fund.

Write for the Sale

Like any marketing or copywriting project, donít forget to write for the sale. Hope and opportunity will still pass in the wind if you donít ask for a conversation.


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