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Oracle Magazine

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More


How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More




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Getting a CRM education...

One of the points I made in a recent post on CRM requirements specification, was the part that education plays in CRM requirements gathering. In brief, the more people understand about the use of CRM technology, the better their contribution to the requirements gathering process.

Expanding on that a little; the more people understand about CRM technology and the realities of implementing it, the more likely the overall project is likely to be a success. The question is ‘where do you get that education?’. And that isn’t so easy.

Sure, it’s no challenge to see as much CRM software as you care to view. There’s no shortage of vendors more than happy to show you their wares, but what about the ‘realities of implementing’ part; now that’s a challenge.

In fact the realities of implementing CRM are something the CRM vendors would probably prefer you didn’t know. They are inconvenient details that can interfere with the main event – selling software. Since the vendors tend to dominate the airways, then there’s not much ‘reality’ available.

Anyway, this all leads to my last plug for a while at least. We’ve launched another new service (the last for a while - I promise) the ‘elegantly’ named CRM Executive Briefing service, which is designed to provide would be implementers, or indeed re-implementers, with an executive primer on the realities of implementing CRM technology.


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